I agree with his general take that a lot of internal comms aims low (I might debate that "internal comms is a subset of marketing," though I think I understand he means it from a conceptual standpoint). The assumption of a captive audience is a disease. Oddly a lot of the professional discourse within the industry of internal comms makes the same mistake--and is typically basic, boring and uninspiring. That's why this newsletter is a such a positive anomaly. Keep it up Julia! This is great stuff.
I agree with his general take that a lot of internal comms aims low (I might debate that "internal comms is a subset of marketing," though I think I understand he means it from a conceptual standpoint). The assumption of a captive audience is a disease. Oddly a lot of the professional discourse within the industry of internal comms makes the same mistake--and is typically basic, boring and uninspiring. That's why this newsletter is a such a positive anomaly. Keep it up Julia! This is great stuff.